What is Purchasing Power Parity (PPP) and Why It Matters for App Developers
Learn how PPP-based pricing can increase your app's conversion rates by up to 300% in emerging markets like India, Brazil, and Turkey.
New: Android Support Added
Stop Taking Guesswork Out of Global Pricing.
Maximize your conversion rates in emerging markets. Automatically adjust your In-App Purchases and Subscriptions using real-time Purchasing Power Parity (PPP) data.
Trusted by 500+ developers
★★★★★
Monthly Growth
+124% 🚀
⚡ The Problem
Stop Manually Updating Prices
Stop Manually Updating Prices
One-by-One in App Store Connect & Google Play Console
Updating prices for 200+ countries is exhausting. Let us automate what takes hours into seconds.
The Old Way
~3 hours per update
- Click each country individually
- Calculate PPP adjustments manually
- Risk of typos and errors
- Repeat for every product
With Price Localize
~30 seconds
- Update all prices with one tap
- Auto-calculated PPP rates
- Zero errors, perfect sync
- Works for all your products
Powerful Tools for Modern Pricing
Everything you need to optimize your app's global revenue.
Smart Price Updates
Automatically adjust your prices based on real-time economic data. We monitor fluctuations and recommend the perfect price point.
Custom Strategy Control
Define your own rules. Set custom price tiers, rounding rules, and psychological pricing endings for each currency.
PPP Optimized
Auto-Sync
Everything you need to scale
🌍
200+ Countries
Support for every territory available on the App Store and Google Play.
🔄
Auto-Updates
Exchange rates fluctuate. Our system alerts you when your prices drift too far from the optimal value.
🛡
Safe & Secure
We use official APIs and never store your sensitive credential permanently.
Latest Insights
Expert guides on app pricing, PPP strategies, and maximizing global revenue.
How to Optimize In-App Purchase Prices for 200+ Countries
Step-by-step guide to setting up localized IAP prices on App Store Connect and Google Play Console using real economic data.
Big Mac Index vs Netflix Index: Which PPP Method Works Best for Apps?
Comparing different PPP calculation methods and their impact on subscription pricing across emerging markets.
Frequently Asked Questions
Everything you need to know about Auto Price Localize and PPP-based pricing.
What is Auto Price Localize?
Auto Price Localize is a mobile app that automatically localizes In-App Purchase and Subscription prices for iOS and Android apps using Purchasing Power Parity (PPP). It connects directly to App Store Connect and Google Play Console to optimize pricing across 200+ countries, helping developers maximize revenue in emerging markets.
What is Purchasing Power Parity (PPP)?
Purchasing Power Parity (PPP) is an economic theory that adjusts prices based on the relative cost of living and inflation rates between countries. Instead of charging the same dollar amount everywhere, PPP ensures prices feel "fair" relative to local income levels. Auto Price Localize uses PPP data from Big Mac Index, Netflix Index, and World Bank to calculate optimal prices.
Which app stores are supported?
Auto Price Localize supports both Apple App Store (via App Store Connect API) and Google Play Store (via Google Play Developer API). You can push localized price updates directly to both platforms without manually generating XML files or editing prices one by one.
How many countries does it support?
Auto Price Localize supports pricing optimization for 200+ countries and territories available on the App Store and Google Play. This includes all major emerging markets like India, Brazil, Turkey, Indonesia, and many more where PPP adjustments can significantly improve conversion rates.
Is Auto Price Localize free to use?
Yes, Auto Price Localize is free to download and use on both iOS and Android platforms. Download it from the App Store or Google Play to start optimizing your app's global pricing strategy today.
How can PPP pricing increase my revenue?
By adjusting prices based on local purchasing power, you can dramatically increase conversion rates in emerging markets. When prices feel affordable relative to local income, more users are willing to pay. Users of Auto Price Localize have reported up to 124% monthly growth in revenue after implementing PPP-based pricing.
Ready to double your global revenue?
Join smart developers using Price Localize today.